Tuesday, November 07, 2006

Assignment #4

So my students at BYU showed some very good work again today in their critique.

I'm very proud of them and the growth that they are showing this semester. They showed me their portfolios at the beginning of the semester, and they started with the bar set very high. Their work continues to be strong, and I'm impressed at each critique.

Their fourth assignment was to find an advertisement that they thought they could a: sucessfully recreate in the studio replicating lighting and composition and b: find the correct and accurate props and subject to duplicate the ad as close as possible.

The prints and the accompanying ad are hanging in the basement of the HFAC bulding on the campus of BYU. Stop by if you get the chance.

This is not an excercise in plagiarism, rather this is their chance to work in a real-world environment under the direction of someone else. In this case the surrogate art-director is the advertisement that they are replicating. Being able to work within someone else's direction and requirements is very important. Even though several felt their images were superior to the ad, in a tragic sense it is held against them because they did not recreate the smallest details as accurately as they could. If grades were not what they expected, it is because of the small details that eluded them.

I'm a pretty tough grader I'm finding out...I haven't given out any A's this semester...several A-minuses though.

Advice for my students: Don't look back, you're all doing fine, look ahead and pay attention to the small details. That is what will set the stage for the grade you deserve at the end of the semester.

Perhaps the biggest thrill was having another adjunct professor ask one of my students how we were able to make such great photographs. This was right as I was setting up to take the shot of the wall (see below). She went through the assignment, answered some questions, then I was feeling so proud of them I had to chime in. The professor was VERY impressed with how well my students have been doing since the start of the semester. It makes me feel a bit like a proud parent. Keep it up guys!

The ad on the left was one that I shot today before class. I used one of the studio strobe packs and cables, laid it out, dropped in some graphics and had it printed prior to class. I'd give myself an A-minus (maybe even a B-plus) because I missed some of the detail in the front of the power-pack, missed the cable loop on the right side, and didn't get as nice of a fill gradient on the background as is in the original shot. So, in case my students think that I think I'm perfect...I don't. Hehe.

Next week: the baseball!

1 Comments:

Blogger pinholeman said...

good work, professor!

9:56 PM  

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