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Press Kit for Defender CKD shown at SEMA, Las Vegas, Nevada 2003
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Front |
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Back |
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Inside card - front
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Inside card - back
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Inside of cover - left hand fold
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Inside of cover - gate fold and tipped in card showing die-cut LR logo
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Inside cover showing tipped in card and 3-page media release.
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Inside of cover, right side showing special NAS 110 numbering plaque
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LAS VEGAS, Nevada, November 4, 2003 – Land Rover North America is displaying the Land Rover Defender 110 CKD (Complete Knock Down) at the 2003 Specialty Equipment Market Association (SEMA) annual trade show. A natural fit for an event devoted to vehicle customization, the Defender 110 CKD is a fully assembled kit version of its most iconic vehicle.
“SEMA is the perfect platform to remind the world of our inherent capability in the utility vehicle segment, and Defender happens to be the most flexible and most heavily accessorized vehicle in the Land Rover lineup,” commented Communications Director Larry Rosinski, Land Rover North America. “SEMA also allows us to showcase that—in addition to being built in any way—Defender can also be built anywhere.”
Defender is specifically engineered for manufacturing flexibility. While the majority of global assembly occurs in Solihull, England, the balance takes place at in-market CKD factories. These six global facilities receive, unpack, and assemble the Solihull-sourced components. This approach allows Land Rover to reach markets that are not accessible to other brands, continuing its heritage of service and expedition.
Currently, sold in over 100 markets around the world, the Defender is available in three different wheelbases, 90, 110 and 130, as well as numerous body styles and interior configurations. While rugged and practical in appearance, today's Defender marries legendary capability with the amenities expected in a modern vehicle. "And with countless accessory choices," adds Rosinski, "Defender CKD continues the model's tradition of functionality to suit any purpose."
Defender 110 CKD Features include:
Exterior color – Chawton White
Interior trim - Black Leather
Leather steering wheel
Polished gear knobs
Brunel Switch Panel
Air Conditioning
Single in-dash CD player
Electric Front Windows
Full external/internal roll cage
Black Door Casings with Brunel Trim
Sunroof
Diamond Plate Floor Mats
Electronic Traction Control
Anti-lock Braking System (ABS)
16x7 Steel Wheels
Bridgestone Dueller MT 285/75/16 Tires
Rock Sliders
Front steering guard
Rear fuel tank guard
Winch integrated bumper
Raised Air Intake
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Defender 501 Project Truck displayed at SEMA 2003, Las Vegas, Nevada, USA
Photographs ©2003 Michael Slade
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